FBBI Events & Meetings
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September 28 & 29, 2014
The Courtyard at Lake Lucerne
211 N Lucerne Circle, East
Orlando, FL 32801
407.648.5188 Room Reservations $109/Night
Overflow Room Reservations Available at: Embassy Suites $109/Night
Free Trolley Service to Conference Location
Conference Schedule: Sunday
Will Seccome, President & CEO of Visit Florida
- Keynote Speaker
Mr. Seccombe was named one of the Top 25 Most Extraordinary Minds in Sales & Marketing by the Hospitality Sales & Marketing Association International, one of the Top 50 Global Marketers in Travel by Skift and the 2014 Hospitality Legend of the Year by the South Florida Hospitality Sales & Marketing Association International.
As President and Chief Executive Officer, Will Seccombe leads the state’s official destination marketing organization in partnership with the VISIT FLORIDA Board of Directors and the statewide tourism industry. Mr. Seccombe has over 25 years of professional experience, including nineteen years in the Colorado tourism industry. Will currently serves as a member of the U.S. Travel Association Executive Committee, the National Council of State Tourism Directors, the Association of Travel Marketing Executives and the Southeast Tourism Society Board of Directors.
Wayne Howell - Insurance affecting B & B's
Mr. Howell has 31 years experience in the insurance business in Florida. He is one of the owners of Herbie Wiles Insurance, in St. Augustine, FL. Through the cooperation of the local bed and breakfast owners and a Florida domiciled insurance company, the agency helped launch a program designed to insure B&Bs located in the St. Augustine area. This program is now available to qualified B&Bs throughout the state of Florida.
Wayne will be speaking on unique aspects of Insurance related to Bed and Breakfast Inns, Surplus Lines verses Admitted Carriers and Claim Issues.
Rick Akin, Deputy Director
Florida Department of Business and Professional Regulation, Hotel Restaurant Division
Rick Akin, a graduate from Eckerd College, began his career in restaurant management. In 1990, Rick moved to the regulatory side of food safety and has served in positions of increasing responsibility for the DBPR as well as the Florida Department of Agriculture in the Division of Food Safety.
DBPR program overview of the Division of Hotels and Restaurants including a question and answer session
Mary Hughes, Inns Magazine
The only bed and breakfast publication - Inns E-Magazine is published 5 times annually and delivers wonderful Inn stories, decadent recipes to 105,000 E-readers across North America.
Round Table Breakout Session - Marketing
Matt Bare, Q4 Launch
Internet Marketing & Web Design
Putting more heads in beds with an integrated internet marketing approach.
Round Table Breakout Session - Marketing
How to Generate Leads from Social Media; 4 Steps to generating leads from your website; Strategic Planning and ROI; Content Marketing; Online Marketing and Lead Generation; How to maximize SEO
Marcus Berg, Unique Angles Photography
One of Oregon’s premier architectural photographers, who captures both accommodations and cuisine that make each place special. Over 20 years of developing creative images. Marcus excels at showcasing Bed & Breakfasts and Specialty Inns through careful staging and the use of unique angles.
Round Table Breakout Session: Photography
Components for good Inn photos. What do you look for when staging a photo? Photos representing “curb appeal” and showing welcoming entrances. Food presentation photos. How to utilize what is available to create an inviting image that creates a mood.
Lisa Kolb, Acorn Internet Service
Round Table Breakout Session - Technology
Round Table Breakout Session Experts:
Pat McCauley, InsideOut Solutions - Technology
Cheryl Grantham, President FBBI - Forms & Policies: Do they protect you?
Twylla Sickmiller, Turkish Towels - Cleaning Tips
Karrie Massee, Club Continental - Weddings
Brandy Hastings - Visit Florida, Regional Partnership Manager
The B&B Team - State of the Industry, Sunday Night
Round Table Discussions from Weddings to Marketing to Technology
Don't miss out on keeping up to date with the hospitality industry.
Conference Registration. Sign Up Here.
Registration Fee includes Sunday Night Banquet Dinner & Monday Breakfast & Lunch.
Pre-Conference Intensive Workshop - Don't miss out on learnng from Lisa Kolb (Sunday 9:00 am - 1:00 pm)
Acorn Internet Service:
Do You Know what you Don’t Know?
The internet continues to change at the speed of light. And we all know that Google is the leading and foremost search engine used by your guests today! So, knowing what Google wants and giving it to them as part of your online strategy is THE BEST FIRST STEP in achieving high placement in local (red bubbles or carousel), maps, organic, mobile results and paid listings (mobile and desktop).
Did you know that Google tells you what they want from your online presence via published guideline documentation and testing tools? Whether it comes to mobile, speed, usability, SEO, SEM, Rich Snippets, Authorship and Publisher tags, the list goes on! Come to this intensive session, and learn all about what Google wants from your online presence.
Register before August 1st, 2014 and receive a custom report card for your Inn that ties directly to the step-by-step educational teaching during this session.
Acorn University Students: No additional charge.
Current FBBI Members: $49.00
Non Members: $99.00
Aspiring Workshop Registration: Sign Up Here
ASPIRING INNKEEPER WORKSHOP
There’s much to learn about Innkeeping before you open a bed and breakfast. The Florida Bed and Breakfast Inns Association will be hosting an Aspiring Innkeeper Workshop as a pre-conference activity prior to the 2014 FBBI Conference on Sunday, September 28, 2014 from 9:00 am – 5:00 pm in Orlando, Florida at The Courtyard at Lake Lucerne. You’ll learn the “ins and outs” of starting a bed breakfast from experts, The B&B Team, Peter Scherman and Rick Wolf. You will leave with an understanding of the steps you need in buying or starting a bed and breakfast, acquisition, valuation, financing, staffing, innkeeping and hospitality. An informative and fun day of learning what you need to know before starting a bed and breakfast endeavor!
As an Aspiring Innkeeper you need a clear vision of starting a bed and breakfast as a business and a lifestyle. In this workshop we will address and work with you to understand all aspects of this wonderful and rewarding career. Our goal is to insure that your goals are met as you work through the process. We will work with you to help you decide whether Innkeeping is the right profession for you, personally and financially. Your workshop provides a comprehensive overview of starting a bed and breakfast from Amenities to Zoning.
The One Day Aspiring Workshop: $99.00 for one person or $125.00 for couple (2)
FBBI Conference Banquet Sunday and Social Hour with Vendors:
If you wish to stay after the workshop, you will enjoy the conversation and camaraderie with experienced and successful innkeepers, your fellow attendees and Trade Show Vendors. Includes Banquet Dinner Sunday. 5:00 pm – 8:00 pm: $100.00 for each person
Full Conference Registration & Aspiring Workshop: Includes Full Conference, Aspiring Workshop, Banquet Sunday, Breakfast and Lunch Monday: $399.00 for one person or $700.00 for couple (2)
2014 Conference Trade Show
Unique Angles Photography
PREFERRED HOTEL AMENITIES
214 Old Meadow Way
Palm Beach Gardens, Fl 33418
Kenny Marder, Suzanne St Clair
Finest Personal Care Spa Amenities
The Turkish Towel Company
Tom Weiskotten Credit Card Processing
626 Point Road
Willsboro, NY 12996
Herbie Wiles Insurance
Doug Wiles, CPCU
Wayne Howell, Agent
400 N. Ponce de Leon Blvd.
P.O. Box 3067
St. Augustine, FL 32805
Acorn Internet Service
P.O. Box 1602
Colorado Springs, CO 80901
1011 West 5th Street, Suite 300
Austin, TX 78703
Technology and Marketing
220 West Mercer Street, Suite 500
Seattle, WA 98119
Online marketing software, desktop and mobile website design
436 S. Sequim Avenue
Sequim, WA 89382
Website Hosting, Design, Webinars
1820 Peachtree Street, NW #902
Atlanta, GA 30309
Digitizing guestbook reviews.
Randall Peterson Designs, Inc.
625 Schilling Circle NW
Forrest Lake, MN 55025
Bed and Breakfast Consultant Service
Patrice Detwiler, Realtor
The B&B Team
Peter Scherman and Rick Wolf
P.O. Box 399
Scottsville, VA 24590