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Courtyard at Lake Lucerne



















September 28 & 29, 2014


The Courtyard at Lake Lucerne
211 N Lucerne Circle, East
Orlando, FL  32801
407.648.5188  Room Reservations  $109/Night

Overflow Room Reservations Available at:  Embassy Suites $109/Night
Free Trolley Service to Conference Location

Conference Schedule:  Sunday




Will Seccombe

Will Seccome, President & CEO of Visit Florida

- Keynote Speaker

Mr. Seccombe was named one of the Top 25 Most Extraordinary Minds in Sales & Marketing by the Hospitality Sales & Marketing Association International, one of the Top 50 Global Marketers in Travel by Skift and the 2014 Hospitality Legend of the Year by the South Florida Hospitality Sales & Marketing Association International.

As President and Chief Executive Officer, Will Seccombe leads the state’s official destination marketing organization in partnership with the VISIT FLORIDA Board of Directors and the statewide tourism industry. Mr. Seccombe has over 25 years of professional experience, including nineteen years in the Colorado tourism industry. Will currently serves as a member of the U.S. Travel Association Executive Committee, the National Council of State Tourism Directors, the Association of Travel Marketing Executives and the Southeast Tourism Society Board of Directors.

Wayne Howell



Wayne Howell - Insurance affecting B & B's

Mr. Howell has 31 years experience in the insurance business in Florida. He is one of the owners of Herbie Wiles Insurance, in St. Augustine, FL. Through the cooperation of the local bed and breakfast owners and a Florida domiciled insurance company, the agency helped launch a program  designed to insure B&Bs located in the St. Augustine area. This program is now available to qualified B&Bs throughout the state of Florida.

Wayne will be speaking on unique aspects of Insurance related to Bed and Breakfast Inns, Surplus Lines verses Admitted Carriers and Claim Issues.



Rick Akin

Rick Akin,  Deputy Director

Florida Department of Business and Professional Regulation, Hotel Restaurant Division

Rick Akin, a graduate from Eckerd College, began his career in restaurant management. In 1990, Rick moved to the regulatory side of food safety and has served in positions of increasing responsibility for the DBPR as well as the Florida Department of Agriculture in the Division of Food Safety.

DBPR program overview of the Division of Hotels and Restaurants including a question and answer session





Mary HughesMary Hughes, Inns Magazine


The only bed and breakfast publication - Inns E-Magazine is published 5 times annually and delivers wonderful Inn stories, decadent recipes to 105,000 E-readers across North America.

Round Table Breakout Session - Marketing




Matt Bare

Matt Bare, Q4 Launch

Internet Marketing & Web Design


Putting more heads in beds with an integrated internet marketing approach. 

Round Table Breakout Session - Marketing

How to Generate Leads from Social Media;  4 Steps to generating leads from your website;  Strategic Planning and ROI; Content Marketing;  Online Marketing and Lead Generation;  How to maximize SEO


Marcus Berg


Marcus Berg, Unique Angles Photography


One of Oregon’s premier architectural photographers, who captures both accommodations and cuisine that make each place special. Over 20 years of developing creative images.  Marcus excels at showcasing Bed & Breakfasts and Specialty Inns through careful staging and the use of unique angles.

Round Table Breakout Session:  Photography

Components for good Inn photos. What do you look for when staging a photo?  Photos representing “curb appeal” and showing welcoming entrances.  Food presentation photos. How to utilize what is available to create an inviting image that creates a mood.


Lisa Kolb


Lisa Kolb, Acorn Internet Service



Round Table Breakout Session - Technology






Round Table Breakout Session Experts:

Pat McCauley, InsideOut Solutions - Technology

Cheryl Grantham, President FBBI - Forms & Policies:  Do they protect you?

Twylla Sickmiller, Turkish Towels - Cleaning Tips

Karrie Massee, Club Continental - Weddings

Brandy Hastings - Visit Florida, Regional Partnership Manager

The B&B Team - State of the Industry, Sunday Night

Round Table Discussions from Weddings to Marketing to Technology

Don't miss out on keeping up to date with the hospitality industry.

Conference RegistrationSign Up Here.
Registration Fee includes Sunday Night Banquet Dinner & Monday Breakfast & Lunch.


Pre-Conference Intensive Workshop - Don't miss out on learnng from Lisa Kolb  (Sunday 9:00 am - 1:00 pm)
Acorn Internet Service

Do You Know what you Don’t Know?

Lisa KolkThe internet continues to change at the speed of light.  And we all know that Google is the leading and foremost search engine used by your guests today! So, knowing what Google wants and giving it to them as part of your online strategy is THE BEST FIRST STEP in achieving high placement in local (red bubbles or carousel), maps, organic, mobile results and paid listings (mobile and desktop).  What does Google want from your online presence?

Acorn University Students:  No additional charge.
Current FBBI Members:  $49.00
Non Members:  $99.00

Aspiring Workshop Registration: Sign Up Here


There’s much to learn about Innkeeping before you open a bed and breakfast.   The Florida Bed and Breakfast Inns Association will be hosting an Aspiring Innkeeper Workshop as a pre-conference activity prior to the 2014 FBBI Conference on Sunday, September 28, 2014 from 9:00 am – 5:00 pm in Orlando, Florida at The Courtyard at Lake Lucerne.  You’ll learn the “ins and outs” of starting a bed breakfast from experts, The B&B Team, Peter Scherman and Rick Wolf.  You will leave with an understanding of the steps you need in buying or starting a bed and breakfast, acquisition, valuation, financing, staffing, innkeeping and hospitality. An informative and fun day of learning what you need to know before starting a bed and breakfast endeavor!

 As an Aspiring Innkeeper you need a clear vision of starting a bed and breakfast as a business and a lifestyle. In this workshop we will address and work with you to understand all aspects of this wonderful and rewarding career. Our goal is to insure that your goals are met as you work through the process. We will work with you to help you decide whether Innkeeping is the right profession for you, personally and financially. Your workshop provides a comprehensive overview of starting a bed and breakfast from Amenities to Zoning.

The One Day Aspiring Workshop:   $99.00 for one person or $125.00 for couple (2)

FBBI Conference Banquet Sunday and Social Hour with Vendors:

If you wish to stay after the workshop, you will enjoy the conversation and camaraderie with experienced and successful innkeepers, your fellow attendees and Trade Show Vendors.  Includes Banquet Dinner Sunday.  5:00 pm – 8:00 pm:   $100.00 for each person

Full Conference Registration & Aspiring Workshop:  Includes Full Conference, Aspiring Workshop,  Banquet Sunday, Breakfast and Lunch Monday:  $399.00 for one person or $700.00 for couple (2)

2014 Conference Trade Show


Unique Angles Photography
Marcus Burg

P.O. Box 20793
Keizer, OR  97307




Amenities & Supplies

Comphy Co
Shantell Denson
7034 Portal Way, #110
Ferndale, WA  98248
Phone:     323.225.8234
Website:   www.comphy.com
Email:       Shantell@Comphy.com
Premium Bed Sheets, SPA Table Linen

FR Systems International, Inc.
John Lungul310 Watline Avenue
Mississauga, Ontario  L4Z 1P4
Website:  www.staminafibre.ca
Email:     John@frsystems.ca

Bath Amenities

Gilchrist & Soames
Christine Thompson
2425 East Perry Road
Plainfield, IN  46168
Phone:     317.786.8286
Website:   www.gilchristsoames.com 
Email:      CMThompson@gilchristsoames.com
Luxury hotel amenities. 

Harry Townley
4851 Avenue A
Orange Beach, Al  36561
Phone:  251.980.1023
Website:  www.itex.net
Email:  gene.townley@itex.net

Donna Riley
1120 Main Street
Williamstown, MA  01267
Phone:  866.722.0722
Website:  www.InnMattress.com
Email:  Sales@innmattress.com
Mattress Program.  Specialies in products that enhance your lifestyle.

214 Old Meadow Way
Palm Beach Gardens, Fl  33418
Kenny Marder, Suzanne St Clair
Phone:  877.754.8297
Website:  www.bigordersavings.com
Email:  kennymarder@hotmail.com
Finest Personal Care Spa Amenities

The Turkish Towel Company
Twyla Sickmiller
Phone:      336.783.7588
Website:   www.turkishtowelcompany.com
Email:       turktowels@hotmail.com

Financial Services

Tom Weiskotten Credit Card Processing
Tom Weiskotten
626 Point Road
Willsboro, NY  12996
Phone:    518.963.7272
Email:  tmw@willex.com


Oigidecht Hotels & Resorts
Stephen Donahue
3351 SW 19th Street
Ft. Lauderdale, FL  33312
Website:  www.oigidecht.com
Email:     stephen.donahue@oigidecht.com
Management, Consulting, Investment


Herbie Wiles Insurance
Doug Wiles, CPCU
Wayne Howell, Agent
400 N. Ponce de Leon Blvd.
P.O. Box 3067
St. Augustine, FL  32805
Phone:     904.209.3805
email: dwiles@herbiewiles.com

Internet Services & Marketing

Acorn Internet Service
Lisa Kolb
P.O. Box 1602
Colorado Springs, CO  80901
Phone:   719.329.0977
Email:    info@acorn-is.com
Website:  http://acorn-is.com

Janice Hurley
1011 West 5th Street, Suite 300
Austin, TX  78703
Phone:       512.322.2700
Website:    www.BedandBreakfast.com
Email:        Jhurley@bedandBreakfast.com
Technology and Marketing

Patricia Wood
220 West Mercer Street, Suite 500
Seattle, WA  98119
Phone:  206.209.4630
Email:  patricia@buuteeq.com
Website: www.buuteeq.com
Online marketing software, desktop and mobile website design

Inns Magazine
Mary Hughes, Editor-in-Chief
Digital Format.
Spa Life Magazine http://www.spalifemagazine.com
V: 519-767-6059 ext 29
521 Woolwich Street,
Guelph ON N1H 3X,

InsideOut Solutions
Pat McCauley
436 S. Sequim Avenue
Sequim, WA  89382
Phone:     800.500.8401
Website:   www.insideout.com
Email:      info@insideout.com
Website Hosting, Design, Webinars

Guestbook Archive
Peter Askew
1820 Peachtree Street, NW #902
Atlanta, GA  30309
Phone:  404.272.1159
Website:  www.guestbookarchive.com
Email:     peter@guestbookarchive.com
Digitizing guestbook reviews.

Matt Bare
1922 Armory Drive
Mt. Pleasant, SC  29466
Website:  www.Q4Launch.com
Email:     matt@Q4Launch.com
The inbound marketing process.  A proven system for Bed and Breakfast Operators.

Randall Peterson Designs, Inc.
Randal Peterson
625 Schilling Circle NW
Forrest Lake, MN  55025
Phone:     651.402.0362
Website:   www.creative-artwork.com
Email:      creative.artwork@mac.com

Reservation Nexus
Jeff Bryce
523 N State Road 198, Suite 201
Salem, UT  84653
Phone: 877.236.2685
Website: www.resnexus.com
E-mail: JBryce@Resnexus.com


Alexandra Anwyl-Davis
1011 West 5th St, Suite 300
Austin, TX  78703
Phone:  512.456.5117
Website:  www.RezOvation.com
Email:  aanwyl@homeaway.com
Innkeeper Management Software

Annalee Morris
P.O. Box 249

Venice, FL  34284

Email:  admin@theinnkeeper.com

Website:  www.theinnkeeper.com

Phone:  844.295.5337

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